Journalism and Social Communication Studies prepares students for specialization in the field of modern journalism and innovative social communication with the use of new information and communication technologies.

After enrolling in these studies, the graduate will gain knowledge and skills in the following areas: social communication and media in the information society; modern press, radio and television journalism; online journalism based on digital applications; television, radio and multimedia production and implementation; ethical competences and communicating positive values; language culture, journalistic rhetoric and style, creative writing; promotion, advertising, marketing and branding; use of digital media in communication; digital media analysis and management. The graduate will also gain practical competences in the areas of modern journalism; interpersonal, social and intercultural communication; camera operator and image editor; sound engineer and sound editor; specialist in marketing communication and public relations; radio and television production and production; press and art photography; creativity in new media; organization of editorial work and managing editorial offices; press advocacy and management of press offices; media management and network analytics.

The variety and richness of the educational offer in all specialties guarantees its graduates professional preparation for work in a wide area of media and social communication. Our graduates work in TVP1, TVP Kraków, Radio Kraków, Interia.pl and other portals, in editorial offices of the regional and central press, PR agencies, advertising agencies, in network analysis corporations, in press offices, event agencies, etc.

Head of Journalism and Social Communication
Aleksandra Urzędowska PhD